Born in London, bred in Dubai, Daneesh Surkari is the inquisitive mastermind behind The Chamber. With a commitment to pushing the boundaries of production, he wants everything around him to look and sound better.

A producer and a director, Daneesh enlists talent from around the globe to create advertising, social and branded content that delivers value and tangible results to the client. His 10+ years in the industry has seen his involvement in campaigns with global brands in the region and beyond. He has contributed to projects with Cartier, GMC, Cadillac, Pepsico, M&M's, Fairy & more.

Daneesh is an advocate of popular culture and and an appreciator of artistic progression.



Huda Serhan is a Dubai born, Palestinian - Nicaraguan marketer and communicator. Huda drives online and offline strategies that create more meaningful conversations with customers.

A storyteller and a communications champion, Huda has challenged Marketing and Communications standards for over 15+ years, across a multitude of industries and brands. Her experience spans across; Conglomerates, Multinational Corporations, Retail, F&B, E-commerce, Startups and Non-profit organizations.

A hippie at heart, seeking art and peace amidst the chaos, Huda travels the world in her free time.



An expressive export from canada, Ali has been enlisted to rethink how brands communicate by a number of Fortune 500 companies throughout his career. He is a spectator and speaker of all things advertising.

Ali Amarsy attended McGill University, graduating with a B.A. in Economics, and is also a Harvard Business School alum. Ex Leo Burnett - Head of Strategy, he was the youngest person to hold such a role in the region amongst the top-tier agencies, while having led the largest strategy team across the Middle East at Leo Burnett - Dubai.