Our Team

Daneesh Surkari


Born in London, bred in Dubai, Daneesh Surkari is the inquisitive mastermind behind The Chamber. With a commitment to pushing the boundaries of production, he wants everything around him to look and sound better.

A producer and a director, Daneesh enlists talent from around the globe to create advertising, social and branded content that delivers value and tangible results to the client. His 10+ years in the industry has seen his involvement in campaigns with global brands in the region and beyond. He has contributed to projects with Cartier, GMC, Cadillac, Pepsico, M&Ms, Fairy, and more.

Daneesh is an advocate of popular culture and an appreciator of artistic progression.

Huda Serhan

Head Of Communications

Huda Serhan is a Dubai born, Palestinian - Nicaraguan marketer and brand builder/ communicator. She is on a mission to save/shed the world from mediocre campaigns and budgets/spend with no return.

A storyteller and a communications champion, Huda has challenged Marketing and Communications standards for over 15+ years, across a multitude of industries and brands. Her experience spans across; Conglomerates, Multinational Corporations, Retail, F&B, E-commerce, Startups and Non-profit organizations.

Huda drives offline and online communications strategies to achieve measurable results that grow businesses.

A hippie at heart, seeking art and peace amidst the chaos, Huda travels the world in her free time.

Ali Amarsy

Head Of Strategy

Ali Amarsy attended McGill University, graduating with a B.A. in Economics, and is also a Harvard Business School alum. He was the youngest person to hold such a role in the region amongst top-tier agencies, while having led the largest strategy team across the Middle East at Leo Burnett - Dubai.

At Leo Burnett Dubai, he led new business efforts across a wide spectrum of categories and oversaw the strategic output of 3 Leo Burnett offices. His focus was across the MENA region, on key verticals from telco, to quick service restaurants, tobacco and automotive, just to name a few.